Sciton: Top Laser Company

This past weekend the Acara team had the honor of being featured speakers at a Sciton Summit held in Chicago.  Over 175 physicians and their staff gathered for a lively exchange of information and informative didactic and clinical presentations.
Once again Sciton proved why they are one of the top laser companies in the cosmetic laser [...]

Ads vs. Articles: Creating Valuable Connections for Aesthetic Consumers

The world of non-essential retail healthcare has recently changed dramatically. Consumers are re-evaluating their spending habits and choices. And while some business owners are still holding their breath – anxiously waiting for the recession to end – the smart ones have crafted a new position in the market and in the minds of their [...]

The Skinny on the first Zerona event

Last night 30 people attended LibertyMD’s first Zerona Body Contouring Event. “The place was packed wall to wall”, said Sandi Unkrur, Acara’s Director of Sales and Operations. Guests were treated to refreshments and hors d’oeuvres while a custom presentation was given by Dr. Julie Doyle, medical director of LibertyMD. In addition to the 30 guests [...]

Acara Medical Aesthetics PR Program Hits Homerun

The latest TV interview of Acara client LibertyMD, as we launch Zerona in San Diego. LiberyMD manager Angela Carleo appears on Fox News demonstrating their new Zerona laser.

Hot Topics for June 4 – San Diego 6

Hot Topics for June 4 – San Diego 6
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Internet Marketing Strategy – A Historical Perspective

I know many of you have heard me say it before  (possibly on one of my webinars) but I need to say it again.  The most cost effective marketing tool available to you today is the Internet.
The opportunities are endless as to how you can reach your target audience.  It’s interesting to think that our [...]

How to Leverage Social Media for Medical Aesthetic Pracitces & MedSpas

Registration is now open for Part 2 of the Webinar Internet Marketing Strategies.
Wednesday, May 20th at 1 pm ET
Join Debra Roberts and specical guest Chris Uzzo, Search and Internet Marketing Expert
www1.gotomeeting.com/register/708685328

Repetition and Reputation

A common request that comes up in the world advertising and marketing… “I’d like to change up our look… I’m tired of seeing the same thing. Aren’t people going to get bored?” My answer is usually nope! Why? Because consistency is key in branding as well as in business. All you need to do is change your [...]

Stay on Trend for Medspa Success

Each year new technologies and techniques are being launched to increase the level of results you can receive at a Medical Spa.  Your clients are well read and seeking what the best on the market to accomplish the results they wish to achieve. 
If you want to be a successful Medical Spas then you have to continually [...]

Medical Spa Society: A Resource for Success

During tough economic times it is important to increase your support system.  Visiting SpaBusinessMD.com on a frequent basis is a great start!  Also, I highly recommend joining the Medical Spa Society as an additional resource for your business tool kit.  They offer Webinars, live-seminars at industry events along with access to industry experts and publications.
If your [...]