My son lost a hero today…

My son is away at college and I haven’t spoken to him yet but I know that when he woke up this morning he was going to find out that his hero had died, Steve Jobs.  It’s not just him but so many young men and women across the world that see Steve Jobs as [...]

Dr. Emily Altman Launches Advanced Aesthetic Laser Treatments in Livingston, NJ

Our Livingston, New Jersey client, Dr. Emily Altman is launching a new Sciton cosmetic laser at an upcoming Educational Seminar. Read more about it: Dr. Emily Altman Launches Advanced Aesthetic Laser Treatments in Livingston, NJ. FXA

Revitalize the Medical Spa Society (via SpaBusinessMD by Acara : MedSpa & Cosmetic Medical Practice Business Development, Management and Marketing Blog)

Go to the Medical Spa Society website and join today. www.medicalspasociety.com FXA I am seeking to recharge and revitalize the Medical Spa Society to make it one of the preeminent not-for-profit trade associations with the mission to provide education & research for clinical and business professionals working in the aesthetic medical industry.  The Board is [...]

Speaking of Sciton

I recently had the pleasure of speaking at the Sciton Laser Users Summit in Atlantic City. As I listened to some of the speakers: Dr. Jason Pozner, Dr. Patrick Bitter, Dr. Robert Bowen and watched demonstrations of Skin Tyte laser skin tightening and ProFractional laser skin resurfacing, I observed a strong community of sharing.  Physician [...]

Mama was right when she said to share…

At Acara, one of our core business philosophy’s is sharing and not just because it’s good manners. We find that people learn by having relevant dialogue – not just being told what to do. We’re working on our new webinar series for aesthetic practices and during our team meeting this week, we asked ourselves what [...]

Why Medical Spas & Aesthetic Practices should be involved in Social Media

Still think social media is just for teenagers. Not convinced social networking is in your business’ future. Perhaps you should think again – here are some recent stats from Facebook. More than 350 million active users 50% of our active users log on to Facebook in any given More than 1.6 million active Pages on [...]

No Botax – Just in Time for Christmas

By now, I’m sure everyone has seen that the Botax was taken out of the health care bill this past weekend.  This is great news for our industry.  It feels like an early Christmas gift. Wishing everyone celebrating the holidays my very best wishes. FXA

How to Make the Most out of Every Call

I was talking with my friend Frances Starr over at Alert Communications about tracking calls and how to make marketing dollars work harder. Alert Communications is an after hours phone service and one of Acara’s preferred vendors. Capturing good info is the key to making savvy business decisions about marketing. This is no time to [...]

Sciton: Top Laser Company

This past weekend the Acara team had the honor of being featured speakers at a Sciton Summit held in Chicago.  Over 175 physicians and their staff gathered for a lively exchange of information and informative didactic and clinical presentations. Once again Sciton proved why they are one of the top laser companies in the cosmetic [...]

Ads vs. Articles: Creating Valuable Connections for Aesthetic Consumers

The world of non-essential retail healthcare has recently changed dramatically. Consumers are re-evaluating their spending habits and choices. And while some business owners are still holding their breath – anxiously waiting for the recession to end – the smart ones have crafted a new position in the market and in the minds of their customers. [...]

Follow

Get every new post delivered to your Inbox.

Join 302 other followers