Opening a MedSpa and the Recession

Posted on February 19, 2009 by Francis X Acunzo

What do Trader Joe’s, Hewlett-Packard, Microsoft, Disney and 16 of the 30 companies that make up the Dow Industrial Average all have in common?  They were all started during a recession or depression. Every week, I am asked, “should I be opening a Medical Spa now, in the middle of this recession?”  From doing my research [...]

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MedSpa Business Inspiration from President Barack Obama

Posted on January 21, 2009 by Francis X Acunzo

It goes without saying that yesterday was a very important day for our country.  A day when we inaugurated our 44th President.  A new administration that the entire nation is hoping will lead this country to economic stability over the next few years. I was inspired by his Inaugural speech, specifically when he said that the nation [...]

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Dial 911 Acara for MedSpa Resuscitation

Posted on January 19, 2009 by Francis X Acunzo

As we see an increase in the growing number of Medical Spas that continue to lose money, whether it is due to the economy or not, Acara continues to receive the 9 1 1 call from MedSpa owners and operators looking for us to resuscitate their business. With extensive turnaround experience in the hospitality, spa [...]

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Med Spa Marketing Tip: The Very Un-sexy Plan

Posted on November 25, 2008 by Deb Roberts

Planning… boring, unsophisticated, nerdy, so yesterday – right? . . . Wrong! Without a plan how do you know where you’re going. Without a plan you are very likely to waste valuable time, energy and money. It’s almost 2009 and if you don’t have a marketing and promotions plan yet – WAKE UP! Get going, [...]

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Medspas Going Green

Posted on October 18, 2008 by Francis X Acunzo

While there are very few green spas in the United States, there are even fewer Green Medical Spas.  As with the spa industry, the medical spa industry is beginning to realize the impact it has on the environment due to the high use of energy, water and waste.  It makes sense that medical spa operators [...]

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Cosmetic Medical Procedures: The New Lipstick?

Posted on October 18, 2008 by Francis X Acunzo

As I have mentioned before, the most common question I am asked by the press, medical spa owners, physicians, medical spa staff and our clients is “how is the economic downturn impacting our industry”? I have been in the recent past, and continue to be cautiously optimistic about the the impact of a recession on our industry.  [...]

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Wall Street vs Medspa Main Street

Posted on September 30, 2008 by Francis X Acunzo

The number 1 question that Medical Spa investors, owners and managers are asking right now is “how do the recent events on Wall Street effect me and my business”.  Needless to say, as small business owners we will be impacted by the downturn in the economy and to some degree the volatility of Wall Street. Clearly [...]

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Acara Announces the Platinum Sponsors for its 1-Day Seminar

Posted on September 20, 2008 by Francis X Acunzo

Acara is pleased to announce that its 1-day seminar being held this October 27th, How to Market & Sell Medical Spa Services for Top-Line Success is being sponsored by 3 industry leaders: Sciton, Robard and the Medical Spa Society. Sciton Inc is a cosmetic medical device company formed in 1997 to provide advanced lasers and light [...]

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The Pied Piper

Posted on August 5, 2008 by Francis X Acunzo

I’m sitting here by the campfire overlooking a mountain pond enjoying life in the great outdoors of New Hampshire’s White Mountains.  It’s incredible to think that by 10 a.m. I will have come down off the mountain, stopped by the local coffee shop with free internet access and uploaded this post for the entire world [...]

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The “Easy” Answer to Turning Around your Failing Medical Spa

Posted on July 9, 2008 by Francis X Acunzo

I often speak to owners of failing Medical Spas.  They contact us hoping that we can turn them around, make them successful or at least bring them to a break-even point. Most of the time when Acara assesses a Medical Spa we can quickly identify the “levers” to press that places the spa back on-track towards profitability.  Though it can [...]

Filed under: Financing, General, Strategy | Tagged: , , , , | 1 Comment »

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