Increase Aesthetic Medical Practice Revenue: Generate Leads and Optimize the Sales Process

Posted on May 17, 2012 by Francis X Acunzo

Acara Axiom: Your marketing program generates leads while an optimized sales process maximizes revenue. Need to grow your aesthetic business?  Wish you’re practice was generating an increase of $10K or more each month on the top line of your income statement? What is the answer?  First, strengthen your marketing program and drive more leads; second, [...]

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Acara Announces Q1 2012 Complimentary Webinars for Cosmetic Physicians, Aesthetic Medical & MedSpa Industry Professionals

Posted on January 13, 2012 by Francis X Acunzo

There are six new Webinars in the Q1 series, and some are back by popular demand, including topics on development, management, marketing and sales.  Here are the new 2012 Q1 Webinars: 2012 Top Aesthetic Medical Trends Tuesday, January 10, 2012 — 1:00 pm, ET / 10:00 am, PT Join Francis Acunzo, cosmetic medical business visionary [...]

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iPads in Healthcare

Posted on December 9, 2011 by Francis X Acunzo

This is an interesting news article concerning the use of IPads in healthcare.  Its not about cosmetic medicine but interesting to see what is happening to advance patient care through technology. We actively promote the use of IPads and tablets in the cosmetic medical environment; starting with displaying before and after photos. In addition, there [...]

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Medical Spa Interior Design

Posted on April 23, 2010 by Francis X Acunzo

This blog’s number one post is about interior design for medical spas.  Due to its popularity, I’ve decided to present a webinar on the topic.  If you want to read the post the name is Maximizing Medical Spa Interior Design. During the Webinar, I will share the pearls of wisdom I have learned by overseeing [...]

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Building a Customer Centric Cosmetic Medical Practice

Posted on December 10, 2009 by Francis X Acunzo

The Acara team visits Aesthetic Medical Practices nationwide on a very regular basis.  Most often the first visit is to assess the business and the marketplace.  Almost 100% of the time the quality of clinical services is outstanding.  Almost 100% of the time the quality of the customer service is mediocre to poor. (for the [...]

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Telephone Basics: The Starting Point to Building Your Business

Posted on November 3, 2009 by Francis X Acunzo

When your reception team has great telephone skills they are your strongest sales force, brand champions and your business’ greatest public ambassadors.  Recognizing this fact, many years ago, I decided to analyze what are the elements that create great telephone skills. That was when I developed PIVT: The 4 Basics to Successful Telephone Skills.  PIVT [...]

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$60K Medical Spa Event

Posted on January 30, 2009 by Francis X Acunzo

The Acara Team once again developed, marketed and executed an extremely successful MedSpa Event for one of our East Coast Clients.  Sandi Unkrur, Acara’s MedSpa Sales Guru, was onsite to facilitate the presentation and sales process.   Over 60 people were in attendance, 27 received consultations that evening and sales were almost $60,000.00!   It’s [...]

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The Pied Piper

Posted on August 5, 2008 by Francis X Acunzo

I’m sitting here by the campfire overlooking a mountain pond enjoying life in the great outdoors of New Hampshire’s White Mountains.  It’s incredible to think that by 10 a.m. I will have come down off the mountain, stopped by the local coffee shop with free internet access and uploaded this post for the entire world [...]

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