Posted on August 13, 2009 by debraroberts
Today successful cosmetic practices and businesses need a complete approach to online marketing. A website just doesn’t cut it anymore – you need a well planned strategy to reach and retain your target audience.
Follow Acara’s Essential Marketing Steps:
Attract: Drive quality patients to your website.
How? SEO (search engine optimization), PPC (pay per click [...]
Filed under: General Business, Marketing | Tagged: aesthetic marketing, dermatologist marketing, internet marketing, Marketing, medical practice marketing, medical spa marketing, plastic surgeon marketing, Social Media, website traffic | 1 Comment »
Posted on June 25, 2009 by Francis X Acunzo
The number 1 question I get when it comes to a new procedure or device is whether it is going to be a trend or just a fad. Clearly we would all like to stay away from fads and only implement trends. But no-one has a crystal ball. A few years [...]
Filed under: General Business, Marketing | Tagged: body slimming laser, erchonia, SBMI, zerona, zerona business, zerona marketing | 3 Comments »
Posted on June 18, 2009 by debraroberts
The world of non-essential retail healthcare has recently changed dramatically. Consumers are re-evaluating their spending habits and choices. And while some business owners are still holding their breath – anxiously waiting for the recession to end – the smart ones have crafted a new position in the market and in the minds of their [...]
Filed under: General Business, Marketing, Uncategorized | 2 Comments »
Posted on June 3, 2009 by debraroberts
I was on the phone with a potential vendor the other day who was eagerly demonstrating a new referral marketing tool. While I was impressed with the technology and potential the online program offers – I am generally cautious when it comes to adding new tools to the toolkit. Why? Because everybody s an expert [...]
Filed under: General Business, Marketing | Leave a Comment »
Posted on June 3, 2009 by Francis X Acunzo
New ZERONA Non-Surgical, Painless Laser Liposuction, Exclusively Available at LibertyMD in San Diego
Filed under: Marketing | Tagged: liposuction, smartlipo - Acara, zerona, zerona - Acara | 1 Comment »
Posted on May 28, 2009 by Francis X Acunzo
Yesterday, Deb Roberts, Medspa Internet Marketing Strategist, presented the Webinar, ”How To Leverage Social Media for Aesthetic Practices and Medspas” to a group of over 20 Industry Professionals.
The Webinar was a great success with everyone learning more about this very new, exciting, viral and inexpensive form to promote your business. We will definitely include this Webinar in the 3rd quarter lineup [...]
Filed under: Marketing, MedSpa Marketing Tips | Tagged: Acara, Deb Roberts, medical spa business, medspa business, medspa consulting - Acara, medspa education - Acara, medspa webinars - Acara, spa business, spa consulting - Acara, webinars | Leave a Comment »
Posted on May 13, 2009 by Francis X Acunzo
I was recently interviewed by Lisette Hilton, a writer for Cosmetic Surgery Times about Acara’s Laser Lipolysis Event Program. This program has worked very successfully at many of our client locations reaching event sales that exceed $35K or more. I just finished a webinar today about the program with many in attendance hoping to learn [...]
Filed under: Marketing | Tagged: Cynosure, prolipo, Prolipo - Acara Consulting, sciton, smartlipo, smartlipo - Acara Consulting | Leave a Comment »
Posted on May 7, 2009 by Francis X Acunzo
Allergan is about to have their first competitor in the world of Botox. Dysport has been cleared by the FDA and will be available in the US later this month. What will this mean for Aesthetic Practices and Medical Spas? Possibly some savings. We will have to wait and see. Will Dysport be less expensive [...]
Filed under: Marketing | Tagged: botox, Dysport | Leave a Comment »
Posted on April 21, 2009 by debraroberts
Registration is now open for Part 2 of the Webinar Internet Marketing Strategies.
Wednesday, May 20th at 1 pm ET
Join Debra Roberts and specical guest Chris Uzzo, Search and Internet Marketing Expert
www1.gotomeeting.com/register/708685328
Filed under: Blogroll, General Business, Marketing, MedSpa Marketing Tips, medical spa | Tagged: Medical Spa and Cosmetic Aesthetic Practice Free Education Webinars | Leave a Comment »
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