On Friday, May 18 I was very fortunate to join noted plastic surgeon, Dr. Jason Pozner FACS at his Sanctuary Medical Aesthetic Center in Boca Raton, FL for a one day Advanced Laser Training. It was a packed house with everyone going between didactic presentations and clinical training. By far, this was one of the best [...]
Filed under: Human Resources, Marketing, medical spa | 1 Comment »
Acara Axiom: Your marketing program generates leads while an optimized sales process maximizes revenue. Need to grow your aesthetic business? Wish you’re practice was generating an increase of $10K or more each month on the top line of your income statement? What is the answer? First, strengthen your marketing program and drive more leads; second, [...]
Filed under: General Business, Industry Resources, Marketing, Operations | Tagged: aesthetic client conversion, aesthetic practice management consulting, cosmetic client conversion, increase aesthetic medical practice revenue, increase aesthetic medical practice sales, Increase medical practice revenue, medspa consulting | 1 Comment »
The Medical Spa Society was just at IECSC we enjoyed meeting old and new friends at our booth on the trade show floor. It was a very successful show for the MSS as we welcomed many new members. We’ve added many new member benefits. We have a new board and revitalized website. Once again, the [...]
Filed under: General Business, Industry Resources, Marketing | Tagged: aesthetic medical education, Medical Spa Society, medspa education, medspa marketing, medspa webinars, profitable medical spa, profitable medspa | Leave a Comment »
Join me on Saturday April 28th when I will be speaking with plastic surgeon, Dr. Jason Pozner at a Sciton Aesthetic seminar. This event takes place at the New Hampshire Motor Speedway to promote the theme of accelerating your practice. My topic will be “how to race past your competition by accelerating your practice with [...]
Filed under: Human Resources, Industry Resources, Marketing, MedSpa Marketing Tips | Tagged: aesthetic practice consulting, cosmetic practice marketing, francis x acunzo, jason pozner, medical spa consulting, medspa consulting | Leave a Comment »
One of the most common compensation missteps that we see occur in the business world of aesthetic medicine is the “incentive pay reset.” This occurs when an incentive program is developed for a sales consultant and the sales consultant achieves sales goals that are higher than anticipated thus receiving their just reward for the practice’s [...]
Filed under: Human Resources, Marketing | Tagged: aesthetic practice sales training, cosmetic corrdinator compensation, cosmetic practice sales training, plastic surgery sales & marketing | Leave a Comment »
Plastic surgery considered a health benefit in Brazil. I’ve always known that cosmetic procedures are an integral part of the Brazilian culture but this is taking it to an even higher level. FXA
Filed under: General Business, Marketing | Tagged: Aesthetic Practice Marketing, Cosmetic Procedures, practice management consulting | Leave a Comment »
Colleen, our in-house medical Aesthetic sales guru shares a few of her consultation tips with everyone this week: At the beginning of the consultation, always give a brief background on the medical team and the passion behind your practice. Keep it short and interesting; remember, the client wants to know about your expertise. Share your [...]
Filed under: Human Resources, Marketing | Tagged: cosmetic consultation training, medspa training, plastic surgery marketing, sales training | Leave a Comment »
Acara will launch its new aesthetic medical sales training program April 1st. This program is the cumulative effort of the Acara team gathering best practices from over 100 cosmetic medical practices. Read about the program and special offer: ASK don’t tell your patients and clients to buy! Acara’s Aesthetic Sales Knowledge (ASK) program is launching [...]
Filed under: Industry Resources, Marketing | Tagged: aesthetic medical sales training, cosmetic medical sales training, medical spa sales training | 1 Comment »
Colleen Acunzo rejoined the team at Acara this past month. She comes back to us after a successful run as sales consultant at one of New Englands top cosmetic dermatology practices. She will be focused on client services, cosmetic medical sales training for our clients and supporting corporate strategy in her role as partner. Colleen [...]
Filed under: General Business, Industry Reports, Marketing | Tagged: cosmetic dermatology, cosmetic medical sales training, medical spa sales, medical spa sales and marketing, plastic surgery sales and marketing, platic surgery marketing | Leave a Comment »
There is no better time than now to be considering a medical spa development or the launch of an Aesthetic Medical Practice. If you start today, you should hopefully be opening your doors as we begin to recover from our current turbulent economy. Listen to my Webinar presentation that reviews Acara’s approach to developing and [...]
Filed under: Industry Resources, Marketing | Tagged: aesthetic practice consulting, Aesthetic Practice Marketing, medspa consulting, opening a medical spa, opening a medspa, opening an aesthetic medical practice, opening an aesthetic practice | Leave a Comment »
