Team Meetings: Goals, Training, Culture, Communication, Teamwork!

The importance of the Team Meeting cannot be overemphasized in running a successful business.  It is essential to insure that your patients are receiving the highest quality of care and your creating a sustainable business through maximizing your greatest asset, your team.
At a minimum you should have monthly team meetings.  A typical agenda should always [...]

Telephone Basics: The Starting Point to Building Your Business

When your reception team has great telephone skills they are your strongest sales force, brand champions and your business’ greatest public ambassadors.  Recognizing this fact, many years ago, I decided to analyze what are the elements that create great telephone skills.
That was when I developed PIVT: The 4 Basics to Successful Telephone Skills.  PIVT is [...]

Formal vs. Informal Organizational Structure

One interesting aspect of analyzing so many cosmetic medical practices throughout the country is that we are able to observe and compare the various company cultures and their impact on the success or failure of a business.
One important point that everyone in business needs to understand is that the leader of an organization drives the [...]

The Right Staff

Currently, my company, Acara is in the process of conducting a management search for one of our clients.  One positive (for business owners/operators) during this recession is the fact that there are quite a few very qualified candidates seeking medical spa management positions.  In addition, it seems as if many are willing to negotiate compensation [...]

Medical Spa Society Webinar: Recession Proof Your Medical Aesthetics Practice

Don’t miss my Webinar this evening: Recession Proof Your Medical Aesthetics Practice being presented for the Medical Spa Society.  You can sign up here or go to the Medical Spa Society Website and register.  Even better, become a member of the Society and receive all of the benefits available.
FXA

Acara Announces its Q2 Webinar Lineup: Sign-up Now

We just posted our Q2 Webinar Line-up.  Thirteen educational complimentary Webinars available to spa and healthcare professionals between now and the end of June.  We have an array of marketing, sales, business strategy/development and operations sessions.
Last quarter we had over 500 people sign-up for our Webinars.  Join these industry professionals and gain the knowledge and insight of [...]

Marketing and Sales Seminar Success

Acara held its first Marketing and Sales Seminar this past Monday, October 27th in Branford, CT.  The event was a great success with over 40 people in attendance.  Deb Roberts, Acara’s VP Marketing presented the morning session on Marketing your Medical Spa.  I presented the afternoon session which focused on Selling Medical Spa Services supported [...]

Samuel Culbert’s view on Performance Reviews in the Wall Street Journal

Samuel Culbert is a noted business consultant, author and professor of management at the UCLA Anderson School of Management in Los Angeles and he recently wrote an article in the Wall Street Journal, “Get Rid of the Performance Review!”. After reading his article, I must say that I agree with him on how the standard [...]

Attributes of a Successful Medical Spa Manager

The other day I was inspired by a Medical Spa Manager, Erin Russell, who manages the Med Spa at WellQuest , one of our clients.  She called up our VP of Spa Operations to say that she thought the upcoming month’s sales projections were too low!  Now understand that Erin exceeded her budget goals for the past two months [...]

BADD: Business Attention Deficit Disorder

I’m always amazed by the number of Medical Spa owners and operators who believe that the best way to conducting business is through constant change.  In my experience, the best operated location is one that opens it’s doors in the morning and proceeds to do the same thing today as it did yesterday but even [...]