Med Spa Marketing Tip: The Very Un-sexy Plan

Posted on November 25, 2008 by Deb Roberts

Planning… boring, unsophisticated, nerdy, so yesterday – right? . . . Wrong! Without a plan how do you know where you’re going. Without a plan you are very likely to waste valuable time, energy and money. It’s almost 2009 and if you don’t have a marketing and promotions plan yet – WAKE UP! Get going, [...]

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New Medical Data: Consumers Look to Minimally–Invasive Procedures

Posted on November 4, 2008 by Francis X Acunzo

The American Society for Plastic Surgeons (ASPS) has released the results of their recent poll that identifies a drop off in consumers purchasing cosmetic surgery but clearly points to the fact that consumers still remain bullish on minimally invasive procedures that are customary at most Medspas. I believe the results of this survey point to my position that the [...]

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Marketing and Sales Seminar Success

Posted on November 4, 2008 by Francis X Acunzo

Acara held its first Marketing and Sales Seminar this past Monday, October 27th in Branford, CT.  The event was a great success with over 40 people in attendance.  Deb Roberts, Acara’s VP Marketing presented the morning session on Marketing your Medical Spa.  I presented the afternoon session which focused on Selling Medical Spa Services supported [...]

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Medspas Going Green

Posted on October 18, 2008 by Francis X Acunzo

While there are very few green spas in the United States, there are even fewer Green Medical Spas.  As with the spa industry, the medical spa industry is beginning to realize the impact it has on the environment due to the high use of energy, water and waste.  It makes sense that medical spa operators [...]

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Marketing Tip: Ring My Bell

Posted on October 17, 2008 by Deb Roberts

I have a super simple tip for increasing the leads for your medical spa or aesthetic practice – your phone number. Having a website is a given for any business – I’m sure we would all agree on that. What may be up for debate is the top priority for your site. The ultimate goal [...]

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Acara Point of View: New York Medical Esthetics Conference

Posted on October 10, 2008 by Deb Roberts

Acara recently spoke, exhibited and walked the tradeshow floor at the Medical Aesthetics show in NY. I have to say I was very pleased with the event. The show was well promoted and organized – the turnout on the show floor was great on Sunday and ok on Monday. From an attendee standpoint, the quality [...]

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Med Spa Marketing Tip: Email Lists & Dirty Laundry

Posted on October 6, 2008 by Deb Roberts

Keep your med spa email list clean and stay out of trouble. A new client recently had the unfortunate experience of receiving a high SPAM complaint % for an email broadcast. The spam report rate was just over 1%, while industry average is around 1 in every 5,000 recipients or 0.05%. The CAN-SPAM act is [...]

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Wall Street vs Medspa Main Street

Posted on September 30, 2008 by Francis X Acunzo

The number 1 question that Medical Spa investors, owners and managers are asking right now is “how do the recent events on Wall Street effect me and my business”.  Needless to say, as small business owners we will be impacted by the downturn in the economy and to some degree the volatility of Wall Street. Clearly [...]

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Med Spa Marketing Tip of the Week

Posted on September 20, 2008 by Deb Roberts

Title Tags for Online Lead Generation How do most of your potential clients find you? If you are tracking your leads then you probably realize that the internet is one of your top lead generation sources. Two methods for driving more traffic to your site are Natural or Organic Search Engine Optimization (SEO) and another [...]

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Acara Marketing Tip of the Week

Posted on September 14, 2008 by Deb Roberts

Before and After Pictures Sell Your Med Spa … A picture is worth a thousand words and Seeing is believing. Apply these ideas to the marketing and advertising of your medical spa or cosmetic practice. Statistics show that people have greater recall with pictures versus words. When I say “pictures”, I mean Before and After [...]

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