Posted on November 25, 2008 by debraroberts
Planning… boring, unsophisticated, nerdy, so yesterday – right? . . . Wrong! Without a plan how do you know where you’re going. Without a plan you are very likely to waste valuable time, energy and money.
It’s almost 2009 and if you don’t have a marketing and promotions plan yet – WAKE UP! Get [...]
Filed under: General, Marketing, Strategy | Tagged: aesthetic practice marketing or advertising, cosmetic practice advertising or marketing, esthetic practice marketing or advertising, marketing planning for medical spas and cosmetic aesthe, med spa advertising, Med Spa Marketing, medical spa marketing | 2 Comments »
Posted on November 4, 2008 by Francis X Acunzo
The American Society for Plastic Surgeons (ASPS) has released the results of their recent poll that identifies a drop off in consumers purchasing cosmetic surgery but clearly points to the fact that consumers still remain bullish on minimally invasive procedures that are customary at most Medspas.
I believe the results of this survey point to my position that the market [...]
Filed under: General, Industry Reports, Industry Resources | Tagged: ASPS Survey, medspa consultants - acara, medspa consulting by Acara, medspa economy, spa consultants - acara, spa consulting by Acara | Leave a Comment »
Posted on November 4, 2008 by Francis X Acunzo
Acara held its first Marketing and Sales Seminar this past Monday, October 27th in Branford, CT. The event was a great success with over 40 people in attendance. Deb Roberts, Acara’s VP Marketing presented the morning session on Marketing your Medical Spa. I presented the afternoon session which focused on Selling Medical Spa Services supported [...]
Filed under: Events, General, Human Resources, Industry Resources, Marketing | Tagged: Acara, canfield, medspa business, medspa consultants, medspa consulting, medspa education, medspa professional development, medspa seminar, robard, sciton, spa, spa business, spa consultants, spa consulting | Leave a Comment »
Posted on October 18, 2008 by Francis X Acunzo
While there are very few green spas in the United States, there are even fewer Green Medical Spas. As with the spa industry, the medical spa industry is beginning to realize the impact it has on the environment due to the high use of energy, water and waste. It makes sense that medical spa operators [...]
Filed under: General, Marketing, Strategy | Tagged: green medspas, green spas, medspa consultants, spa consultants, spa consulting | Leave a Comment »
Posted on October 17, 2008 by debraroberts
I have a super simple tip for increasing the leads for your medical spa or aesthetic practice – your phone number.
Having a website is a given for any business – I’m sure we would all agree on that. What may be up for debate is the top priority for your site. The ultimate goal for [...]
Filed under: General, Marketing, Uncategorized | Tagged: Acara, Deb Roberts, Debra Roberts, francis acunzo, med spa, med spa marketing tips, medical spa | 1 Comment »
Posted on October 10, 2008 by debraroberts
Acara recently spoke, exhibited and walked the tradeshow floor at the Medical Aesthetics show in NY. I have to say I was very pleased with the event. The show was well promoted and organized – the turnout on the show floor was great on Sunday and ok on Monday.
From an attendee standpoint, the quality of [...]
Filed under: Events, General, Industry Resources, Marketing, Professional Associations, Uncategorized | Tagged: Acara, francis acunzo, Medical Spa Education | Leave a Comment »
Posted on October 6, 2008 by debraroberts
Keep your med spa email list clean and stay out of trouble.
A new client recently had the unfortunate experience of receiving a high SPAM complaint % for an email broadcast. The spam report rate was just over 1%, while industry average is around 1 in every 5,000 recipients or 0.05%. The CAN-SPAM act is [...]
Filed under: General, Marketing | Tagged: Acara, Debra Roberts, email marketing, Med Spa Marketing, medical spa marketing | Leave a Comment »
Posted on September 30, 2008 by Francis X Acunzo
The number 1 question that Medical Spa investors, owners and managers are asking right now is “how do the recent events on Wall Street effect me and my business”. Needless to say, as small business owners we will be impacted by the downturn in the economy and to some degree the volatility of Wall Street.
Clearly the [...]
Filed under: General, Industry Resources, News Articles, Strategy | Tagged: failing medspas, medical spa consulting, medspa consultants, medspa consulting, medspa economy, spa consultants, spa consulting, wall street medical spa, wall street medspa | Leave a Comment »
Posted on September 20, 2008 by debraroberts
Title Tags for Online Lead Generation
How do most of your potential clients find you? If you are tracking your leads then you probably realize that the internet is one of your top lead generation sources. Two methods for driving more traffic to your site are Natural or Organic Search Engine Optimization (SEO) and another [...]
Filed under: General, Marketing | Tagged: Acara, Med Spa Marketing, medical spa marketing, Natural Search, Organic Search, SEO for Medical Websites, Title Tags | 2 Comments »
Posted on September 14, 2008 by debraroberts
Before and After Pictures Sell Your Med Spa
… A picture is worth a thousand words and Seeing is believing. Apply these ideas to the marketing and advertising of your medical spa or cosmetic practice. Statistics show that people have greater recall with pictures versus words.
When I say “pictures”, I mean Before and After photos. [...]
Filed under: General, Marketing | Tagged: Acara medical spa marketing, before and after photos, patient photos, Medical Spa Website Development, Website Design, MedSpa Marketing Tips, Top Medical Spas | Leave a Comment »
