Slow and Steady Wins the Race – Even in Business

We live in the “Instant Age” with e-mail, tweets, wall posts, IMs, text messages, and voice mail.  It is fast and exciting to be able to communicate so quickly and efficiently with each other and our customers.  The only problem is that it tends to condition us to think that everything should be so instant [...]

Formal vs. Informal Organizational Structure

One interesting aspect of analyzing so many cosmetic medical practices throughout the country is that we are able to observe and compare the various company cultures and their impact on the success or failure of a business.
One important point that everyone in business needs to understand is that the leader of an organization drives the [...]

Cosmetic Medical Practice Success

My apologies for being quiet these past 30 days…it’s been that long since my last post.  Acara has been busy business boosting (our phrase for increasing revenue and profit) many Cosmetic Medical Practices throughout the US.
I’m going to take a moment to brag; and since it’s bragging about my team and the great work they [...]

New Technology: Don’t make it a “Field of Dreams”

Most of the time when a new medical device is being added to a Practice, the physician and team do a tremendous amount of research on the technology, the efficacy and the outcomes for the procedures.  But what doesn’t happen is the research to determine if they will be successful implementing and launching the new [...]

Financing Your Medspa or Aesthetic Medical Practice

I know what I’m about to say sounds like a sales pitch for a bank, but honestly Acara has no connection to any bank, we are just excited about Bank of America’s financing program for physicians. 
Bank of America has a financing package that is very attractive for Medical Spas and Aesthetic Medical Practices.  It [...]

The Importance of a Great Healthcare Attorney

Every Aesthetic Medical Practice and Medical Spa needs to have an experienced Health-care Attorney to support their business.  With the ever changing regulatory environment, the difficulties of navigating today’s employment laws, and the complicated corporate structures it is essential to have expert legal advice available to you at all times.
Here is a short list (though [...]

Acara Marketing Tip: How to Create an Integrated Online Marketing Strategy for Cosmetic Practices

Today successful cosmetic practices and businesses need a complete approach to online marketing. A website just doesn’t cut it anymore – you need a well planned strategy to reach and retain your target audience.
Follow Acara’s Essential Marketing Steps:

Attract: Drive quality patients to your website.

How? SEO (search engine optimization), PPC (pay per click [...]

Ensure that You’re Insured

I often do Risk Assessments for our Clients, which includes a complete review of their Insurance coverage.  One of the most common errors I find is that the Medspa or Medical Practice has added new services without informing their Insurance Carrier.  This leads to either being under-insured or non-insured for the new service.
Make sure that [...]

Aesthetic Medical Business: Best Practices

The Acara team has worked with over 100 spas, medical spas and aesthetic medical practices over the years. Many of them are currently experiencing great success even in this economy.
What creates success? How can you insure success at your businesses?  Below are the top 10 Best Practices that drive success as identified by the Acara [...]

Sciton: Top Laser Company

This past weekend the Acara team had the honor of being featured speakers at a Sciton Summit held in Chicago.  Over 175 physicians and their staff gathered for a lively exchange of information and informative didactic and clinical presentations.
Once again Sciton proved why they are one of the top laser companies in the cosmetic laser [...]