Increase Aesthetic Medical Practice Revenue: Generate Leads and Optimize the Sales Process

Posted on May 17, 2012 by Francis X Acunzo

Acara Axiom: Your marketing program generates leads while an optimized sales process maximizes revenue. Need to grow your aesthetic business?  Wish you’re practice was generating an increase of $10K or more each month on the top line of your income statement? What is the answer?  First, strengthen your marketing program and drive more leads; second, [...]

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Medical Spa Society Membership

Posted on April 26, 2012 by Francis X Acunzo

The Medical Spa Society was just at IECSC we enjoyed meeting old and new friends at our booth on the trade show floor.  It was a very successful show for the MSS  as we welcomed many new members. We’ve added many new member benefits. We have a new board and revitalized website.  Once again, the [...]

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Plastic surgery considered a health benefit in Brazil

Posted on April 17, 2012 by Francis X Acunzo

Plastic surgery considered a health benefit in Brazil. I’ve always known that cosmetic procedures are an integral part of the Brazilian culture but this is taking it to an even higher level. FXA

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Acara’s Best Practice Axioms

Posted on April 13, 2012 by Francis X Acunzo

Over the past 12 months I’ve been actively speaking at conferences and industry events throughout the country.  My topic: Best Business Practices. Recently, I realized that I was presenting a series of best practices in management, marketing and sales but I wasn’t providing the framework for implementing these best practices. Interestingly enough, this conclusion came [...]

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Colleen Acunzo Rejoins Acara

Posted on March 9, 2012 by Francis X Acunzo

Colleen Acunzo rejoined the team at Acara this past month.  She comes back to us after a successful run as sales consultant at one of New Englands top cosmetic dermatology practices.  She  will be focused on client services, cosmetic medical sales training for our clients and supporting corporate strategy in her role as partner. Colleen [...]

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Securing Financing for Your Medspa or Aesthetic Medical Practice

Posted on January 26, 2012 by Francis X Acunzo

This past Tuesday I gave a webinar on securing financing for your Medspa or Aesthetic Medical Practice.  This webinar was sponsored by Eric Hansen, Financial Adviser at Merrill Lynch. I outlined the preliminary thought process for investing in a new medspa or aesthetic medical practice, for the purchase of capital equipment or for the acquisition [...]

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Securing Financing for your Medical Spa or Aesthetic Medical Practice

Posted on January 19, 2012 by Francis X Acunzo

If you are contemplating adding a new aesthetic laser to your cosmetic medical practice or if you are seeking financing to launch a medspa, join me on Tuesday, January 24 as I discuss how you can secure financing. Here is the information for the upcoming Webinar: SPONSORED BY: Eric Hanson, Financial Advisor – Merrill Lynch [...]

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Acara Announces Q1 2012 Complimentary Webinars for Cosmetic Physicians, Aesthetic Medical & MedSpa Industry Professionals

Posted on January 13, 2012 by Francis X Acunzo

There are six new Webinars in the Q1 series, and some are back by popular demand, including topics on development, management, marketing and sales.  Here are the new 2012 Q1 Webinars: 2012 Top Aesthetic Medical Trends Tuesday, January 10, 2012 — 1:00 pm, ET / 10:00 am, PT Join Francis Acunzo, cosmetic medical business visionary [...]

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Practice Success and The Physician’s Role: It’s About Leadership Not Management

Posted on December 28, 2011 by Francis X Acunzo

I have successfully lead individual medical spas and cosmetic practices with teams of 10 to large multi-site organizations with 37 locations and teams of 1,000.  To be a great leader is very different than being a great manager.  Both are needed within a medical spa or cosmetic practice.   In benchmarking best practices I find that [...]

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Best Practice: Capitalize Your Business

Posted on November 23, 2011 by Francis X Acunzo

The most successful cosmetic medical practices nationwide are well-capitalized businesses. This means that they have the financial wherewithal to continually invest in new technology, marketing, human capital and physical plant. One of the most important reasons to be well-capitalized ties to another Best Practice: Stay on Trend. Each year it is essential to add new [...]

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