Sciton: Top Laser Company

This past weekend the Acara team had the honor of being featured speakers at a Sciton Summit held in Chicago.  Over 175 physicians and their staff gathered for a lively exchange of information and informative didactic and clinical presentations.
Once again Sciton proved why they are one of the top laser companies in the cosmetic laser [...]

Recession Success

Lately, in the news, we’ve been having more gloom and doom concerning our economy.  Understandable, especially since unemployment seems to continue to creep upwards.  So, I thought it would be worthwhile to post about Acara’s Medical Spa client’s Recession Successes.
New York: Increased monthly sales by over 5 times over the past 24 months, much of [...]

Medical Spa Independence: Celebrate the Holiday

In`de*pend”ence\, n. [Cf. F. ind['e]pendance.] 1. The state or quality of being independent; freedom from dependence; exemption from reliance on, or control by, others; self-subsistence or maintenance; direction of one’s own affairs without interference.
For many small business owners it’s been a trying year, but remember, why you got into this to begin with. Self-reliance, self-rule, [...]

Zerona: Trend vs Fad

The number 1 question I get when it comes to a new procedure or device is whether it is going to be a trend or just a fad.  Clearly we would all like to stay away from fads and only implement trends.  But no-one has a crystal ball.  A few years [...]

Information Technology Survey

Paula Young, B.S., R.N. c0-owner and marketing expert for Young Medical Spa which was recently voted one of the Top 10 Medical Spas in the country by SpaFinder is currently working on a new project.  She has identified the fact that our industry lacks a great software for Customer Relationship Management, commonly referred to as [...]

Ads vs. Articles: Creating Valuable Connections for Aesthetic Consumers

The world of non-essential retail healthcare has recently changed dramatically. Consumers are re-evaluating their spending habits and choices. And while some business owners are still holding their breath – anxiously waiting for the recession to end – the smart ones have crafted a new position in the market and in the minds of their [...]

Tools are only as good as the hands that wield them

I was on the phone with a potential vendor the other day who was eagerly demonstrating a new referral marketing tool. While I was impressed with the technology and potential the online program offers – I am generally cautious when it comes to adding new tools to the toolkit. Why? Because everybody s an expert [...]

Some Risks Aren’t Worth Taking

In business we need to take risks in order to have reward.  The higher the risk the higher the reward.  Whether you are investing in a new location, adding a new technology, or re-positioning your business there is a certain amount of risk. Why take the risk? Well, if you succeed you will make more [...]

Internet Marketing Strategy – A Historical Perspective

I know many of you have heard me say it before  (possibly on one of my webinars) but I need to say it again.  The most cost effective marketing tool available to you today is the Internet.
The opportunities are endless as to how you can reach your target audience.  It’s interesting to think that our [...]

Acara Client Named Top 10 by SpaFinder

Young Medical Spa located in Saucon Valley, PA has been named by SpaFinder one of the Top 10 Medical Spas in the United States.
Congratulations to Dr. Young, Paula Young and their team!
Acara worked with Young Medical Spa to re-brand their business, add new services, and helped them build a marketing and management structure.
“When we initially [...]