Seeking Medical Spa Society Volunteers

Posted on March 30, 2010 by Francis X Acunzo

I recently posted about reinvigorating the Medical Spa Society.  We are now seeking volunteers to serve on various committees including: membership, marketing and education. If you are interested in getting involved, first join the MSS, and then e-mail us at info@medicalspasociety.com and let us know which committee you would like to join. One of the [...]

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New Techology: Not a Field of Dreams

Posted on March 30, 2010 by Francis X Acunzo

This coming Thursday, April 1st I will be holding a Webinar at 1:00 p.m. EST titled “New Cosmetic Medical Technology: Don’t Make it a Field of Dreams“.  It will review, first-hand a blog entry I posted back in September. Essentially, I’m going to discuss what you need to do to insure when you purchase new [...]

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It Can Be Done Without You: the Non-Physician Consultation

Posted on March 27, 2010 by Francis X Acunzo

There are elements of a cosmetic practice that have to be actively managed in order to insure success.  The marketing process to drive leads and the sales process to take those leads and convert them to patients are two of the most important. I’d like to touch on the sales process.  I speak regularly with [...]

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12 Aesthetic Practices & MedSpas Double Their Sales During the Recession

Posted on March 23, 2010 by Francis X Acunzo

I just did a tally of how our clients performed during the recession from mid 2008 – present day and discovered that 12 medical practices and medspas within 8 months from the point in which they signed an Agreement with Acara doubled their sales*. This is 80% of the practices and medspas that implemented an [...]

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MedSpas Must Hold to the Highest Standard

Posted on March 18, 2010 by Francis X Acunzo

I just read an article in the Wall Street Journal written by Laura Landro, “New Focus on Averting Errors: Hospital Culture“.  It starts by pointing out that it is estimated there are between 44,000 and 98,000 hospital deaths per year caused by errors made by doctors and nurses. Plus an additional 100,000 hospital deaths caused [...]

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New York Times Says, “They want hips and breasts, phony or not.”

Posted on March 18, 2010 by Francis X Acunzo

As many of my regular blog readers and webinar attendees know, I often speak about the importance of “staying on trend” as a medical spa or aesthetic medical practice.  When asked how to trend watch I tell my readers and listeners about the obvious such as trade shows and communicating with your reps but in [...]

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Mama was right when she said to share…

Posted on March 16, 2010 by Deb Roberts

At Acara, one of our core business philosophy’s is sharing and not just because it’s good manners. We find that people learn by having relevant dialogue – not just being told what to do. We’re working on our new webinar series for aesthetic practices and during our team meeting this week, we asked ourselves what [...]

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Revitalize the Medical Spa Society

Posted on March 12, 2010 by Francis X Acunzo

I am seeking to recharge and revitalize the Medical Spa Society to make it one of the preeminent not-for-profit trade associations with the mission to provide education & research for clinical and business professionals working in the aesthetic medical industry.  The Board is excited to take this organization to the next level and we are [...]

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Marketing Presentation at AAD

Posted on March 9, 2010 by Deb Roberts

I spent this weekend at the American Academy of Dermatology (AAD) conference in Miami. With over 18,000 attendees, it broke a record for attendance. While at the conference, I was invited by Sciton Laser to speak about two of my favorite subjects: Effective Websites and Social Media (as it relates to physicians marketing their aesthetic [...]

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ASAPS Statistics Point to Market Expansion of Nonsurgical Cosmetic Procedures

Posted on March 9, 2010 by Francis X Acunzo

It is that time of year again when the American Society for Aesthetic Plastic Surgery (ASAPS) publishes its annual statistics on surgical and nonsurgical cosmetic procedures. As Acara had predicted, nonsurgical procedures held their own with almost a 1% increase in 2009 over 2008.  This juxtaposed against an increase of over 3% in unemployment during [...]

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