I read an interesting article in the New York Times a few days ago. It was discussing Zerona and Zeltiq. Zerona is the low-level laser device that “melts” fat and the Zeltiq is the Cryo device that “freezes” fat. The article was essentially a mixed review discussing how some people have achieved successes and others have not.
The one missing discussion in the article is that (this is specific to Zerona, since I have experience with Zerona in a few of Acara locations) there was no discussion around how these types of programs have to be lifestyle driven in order to achieve success. As with Zereona, if you are willing to drink 2 liters of water, walk 40 minutes and take a Niacin supplement every day for 4 weeks in combination with your Zerona treatments, then you will see results.
Everyone asks the question: is 
it the lifestyle changes or the Zerona that “melts” the fat? Well, does it really matter? If by paying between $2,250 and $3,000 for 6 Zerona treatments you feel forced into changing your lifestyle thus losing 3 – 12 inches, then I’m not sure why anyone would care…Zerona or walking or water or Niacin: be happy with 3 – 12 inches.
The locations offering Zerona that are successful have someone on the team that is a great life coach. When you have a team member that understands that this is not about performing a few procedures and the patient has less wrinkles or age spots its about coaching, coaxing, reprimanding, mentoring someone through a lifestyle process then it works. Not all practices can accomplish this successfully.
Another approach to Zerona (or possibly Zeltiq) is to do it in combination with a Medically Supervised Weight Loss program. We have one location that doesn’t charge for the MSWL program if you sign up for Zerona (they do charge for the food supplments).
Just a few thoughts on melting and freezing fat…for you to chew on over the weekend.
FXA
Filed under: Equipment, General Business, Marketing Tagged: | aesthetic medical business, Aesthetic Practice Marketing, medical spa business, medspa business, medspa marketing, zeltiq, zerona
[...] 5. Zerona vs Zeltiq: Melt or Freeze Your Fat! – February 5, 2010 [...]
WE ARE VERY INTERESTING IN IN BOTH THE EMATRIX AND THE ZERONA FOR OUR MED SPA.WE DO HAVE A MD.PLEASE LET US HERE FROM YOU SOON .THANKS. D.CARDWELL
Thank you for your response. Very exciting news about Zeltiq. I was specifically commenting on Zerona. Would love to hear more from others about their successes with either device.
While it is very important to have healthy diet and exercise habits, I have to disagree with your post as it relates to Zeltiq.
We were one of the offices that was part of the trial for the machine and we now use it in our office regularly. Our patients have achieved great success so far and we are excited about the future as this technology continues to grow.
Zeltiq is for people who are close (within 30 lbs) to their idea weight and who have areas of fat that is resistant to exercise. But there is no change necessary to a patient’s lifestyle to achieve a result from the treatment and I think that is what people will like about it. Of course we all want a magic pill or formula which usually doesn’t exist… but in the case of Zeltiq, so far I think it just might be! http://budurl.com/kbgj