Is There a Light at the End of This Long Dark Economic Tunnel?

Posted on February 24, 2010 by Francis X Acunzo

For the past few weeks Acara has received a much higher than normal number of inquiry calls from people seeking to open a medical spa or add cosmetic procedures to their medical practice. Are people beginning to believe there is a light at the end of this long dark economic tunnel we’ve been doing business [...]

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Water Assisted Liposuction

Posted on February 17, 2010 by Francis X Acunzo

One of the many technologies on the market for liposuction is the Body-Jet.  Even though it has been around for a few years it seems to have taken on some recent momentum.  One of the reasons is the success many physicians are having using it to harvest fat for fat transplant i.e. natural breast augmentation. [...]

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Customer Centric Telephone Answering

Posted on February 15, 2010 by Francis X Acunzo

I recently did a blog post on running a Customer Centric Aesthetic Medical Practice or Medspa.  I talked about how all your business decisions need to be made with the customer in mind. I made a call today to a cosmetic medical practice and the phone was answered in a brusque voice, “Doctor’s Office”.  Here [...]

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Zerona vs Zeltiq: Melt or Freeze Your Fat!

Posted on February 5, 2010 by Francis X Acunzo

I read an interesting article in the New York Times a few days ago.  It was discussing Zerona and Zeltiq.  Zerona is the low-level laser device that “melts” fat and the Zeltiq is the Cryo device that “freezes” fat.  The article was essentially a mixed review discussing how some people have achieved successes and others [...]

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Selling, the Highest Form of Customer Service

Posted on February 2, 2010 by Francis X Acunzo

I looked online for a definition of “selling” and here is what I found.  Selling: to persuade or induce others to buy. This definition is simple and understandable but it does not reflect what truly occurs within the best medical spas and aesthetic practices throughout the world.  I believe the Acara definition does… Selling: the [...]

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