Zerona: Trend vs Fad

The number 1 question I get when it comes to a new procedure or device is whether it is going to be a trend or just a fad.  Clearly we would all like to stay away from fads and only implement trends.  But no-one has a crystal ball.  A few years back, anyone who thought [...]

Information Technology Survey

Paula Young, B.S., R.N. c0-owner and marketing expert for Young Medical Spa which was recently voted one of the Top 10 Medical Spas in the country by SpaFinder is currently working on a new project.  She has identified the fact that our industry lacks a great software for Customer Relationship Management, commonly referred to as [...]

Ads vs. Articles: Creating Valuable Connections for Aesthetic Consumers

The world of non-essential retail healthcare has recently changed dramatically. Consumers are re-evaluating their spending habits and choices. And while some business owners are still holding their breath – anxiously waiting for the recession to end – the smart ones have crafted a new position in the market and in the minds of their customers. [...]

The Skinny on the first Zerona event

Last night 30 people attended LibertyMD’s first Zerona Body Contouring Event. “The place was packed wall to wall”, said Sandi Unkrur, Acara’s Director of Sales and Operations. Guests were treated to refreshments and hors d’oeuvres while a custom presentation was given by Dr. Julie Doyle, medical director of LibertyMD. In addition to the 30 guests [...]

Acara Medical Aesthetics PR Program Hits Homerun

The latest TV interview of Acara client LibertyMD, as we launch Zerona in San Diego. LiberyMD manager Angela Carleo appears on Fox News demonstrating their new Zerona laser.

Hot Topics for June 4 – San Diego 6

Hot Topics for June 4 – San Diego 6 Posted using ShareThis

Tools are only as good as the hands that wield them

I was on the phone with a potential vendor the other day who was eagerly demonstrating a new referral marketing tool. While I was impressed with the technology and potential the online program offers – I am generally cautious when it comes to adding new tools to the toolkit. Why? Because everybody s an expert [...]

San Diego Client Launches Zerona the New Fat Melting Laser

New ZERONA Non-Surgical, Painless Laser Liposuction, Exclusively Available at LibertyMD in San Diego

Some Risks Aren’t Worth Taking

In business we need to take risks in order to have reward.  The higher the risk the higher the reward.  Whether you are investing in a new location, adding a new technology, or re-positioning your business there is a certain amount of risk. Why take the risk? Well, if you succeed you will make more [...]