Posted on June 25, 2009 by Francis X Acunzo
The number 1 question I get when it comes to a new procedure or device is whether it is going to be a trend or just a fad. Clearly we would all like to stay away from fads and only implement trends. But no-one has a crystal ball. A few years back, anyone who thought [...]
Filed under: General Business, Marketing | Tagged: body slimming laser, erchonia, SBMI, zerona, zerona business, zerona marketing | 5 Comments »
Posted on June 25, 2009 by Francis X Acunzo
Paula Young, B.S., R.N. c0-owner and marketing expert for Young Medical Spa which was recently voted one of the Top 10 Medical Spas in the country by SpaFinder is currently working on a new project. She has identified the fact that our industry lacks a great software for Customer Relationship Management, commonly referred to as [...]
Filed under: General Business | Tagged: medical spa software, medspa software | Leave a Comment »
Posted on June 18, 2009 by Deb Roberts
The world of non-essential retail healthcare has recently changed dramatically. Consumers are re-evaluating their spending habits and choices. And while some business owners are still holding their breath – anxiously waiting for the recession to end – the smart ones have crafted a new position in the market and in the minds of their customers. [...]
Filed under: General Business, Marketing, Uncategorized | 2 Comments »
Posted on June 11, 2009 by Deb Roberts
Last night 30 people attended LibertyMD’s first Zerona Body Contouring Event. “The place was packed wall to wall”, said Sandi Unkrur, Acara’s Director of Sales and Operations. Guests were treated to refreshments and hors d’oeuvres while a custom presentation was given by Dr. Julie Doyle, medical director of LibertyMD. In addition to the 30 guests [...]
Filed under: Uncategorized | Tagged: Acara medical spa marketing, How to Promote Zerona, spa business, zerona, zerona event | 1 Comment »
Posted on June 5, 2009 by Deb Roberts
The latest TV interview of Acara client LibertyMD, as we launch Zerona in San Diego. LiberyMD manager Angela Carleo appears on Fox News demonstrating their new Zerona laser.
Filed under: Uncategorized | Tagged: Aesthetic Practice Marketing, How to Promote Zerona, LibertyMD, medical spa marketing, zerona | Leave a Comment »
Posted on June 5, 2009 by Deb Roberts
Hot Topics for June 4 – San Diego 6 Posted using ShareThis
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Posted on June 3, 2009 by Deb Roberts
I was on the phone with a potential vendor the other day who was eagerly demonstrating a new referral marketing tool. While I was impressed with the technology and potential the online program offers – I am generally cautious when it comes to adding new tools to the toolkit. Why? Because everybody s an expert [...]
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Posted on June 3, 2009 by Francis X Acunzo
New ZERONA Non-Surgical, Painless Laser Liposuction, Exclusively Available at LibertyMD in San Diego
Filed under: Marketing | Tagged: liposuction, smartlipo - Acara, zerona, zerona - Acara | 2 Comments »
Posted on June 1, 2009 by Francis X Acunzo
In business we need to take risks in order to have reward. The higher the risk the higher the reward. Whether you are investing in a new location, adding a new technology, or re-positioning your business there is a certain amount of risk. Why take the risk? Well, if you succeed you will make more [...]
Filed under: General Business, Risk Management | Tagged: medical spa consulting - acara, medspa consulting - Acara, medspa insurance, spa business, spa consulting - Acara | Leave a Comment »