Medspa Success Validates Acara’s Medspa Mantras

Posted on April 30, 2009 by Francis X Acunzo

For the past 6 months everyone has heard me state over and over again Acara’s MedSpa Mantras, in hope of getting everyone through this deep recession “effective marketing and solid management” “manage with R&D: rigor and discipline” “service culture with a sales focus” “communicate your unique selling position” “focus on your points of differentiation” “fair [...]

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AVIE! Grand Open Success

Posted on April 24, 2009 by Francis X Acunzo

I just returned from the Grand Opening event for Acara’s client, AVIE! MedSpa in Leesburg, VA. Kim Marinetto, MedSpa Visionary and Master Aesthetician along with Medical Director Betsy Vasquez, MD have launched AVIE! with a bang!  They epitomize what Acara preaches.  Implement with effective marketing and solid management practices and, even in a deep recession, [...]

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How to Leverage Social Media for Medical Aesthetic Pracitces & MedSpas

Posted on April 21, 2009 by Deb Roberts

Registration is now open for Part 2 of the Webinar Internet Marketing Strategies. Wednesday, May 20th at 1 pm ET Join Debra Roberts and specical guest Chris Uzzo, Search and Internet Marketing Expert www1.gotomeeting.com/register/708685328

Filed under: Blogroll, General Business, Marketing, medical spa, MedSpa Marketing Tips, Uncategorized | Tagged: | Leave a Comment »

The Right Staff

Posted on April 16, 2009 by Francis X Acunzo

Currently, my company, Acara is in the process of conducting a management search for one of our clients.  One positive (for business owners/operators) during this recession is the fact that there are quite a few very qualified candidates seeking medical spa management positions.  In addition, it seems as if many are willing to negotiate compensation [...]

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Medical Spa Society Webinar: Recession Proof Your Medical Aesthetics Practice

Posted on April 16, 2009 by Francis X Acunzo

Don’t miss my Webinar this evening: Recession Proof Your Medical Aesthetics Practice being presented for the Medical Spa Society.  You can sign up here or go to the Medical Spa Society Website and register.  Even better, become a member of the Society and receive all of the benefits available. FXA

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Take Advantage of the Recession Sooner Than Later

Posted on April 9, 2009 by Francis X Acunzo

Good News/Bad News!  The good news first.  It looks likely, based on a recent Wall Street Journal article, that the recession will be coming to an end as early as September of this year.  Bad news is that the great negotiating power buyers currently have will be going away. What does this say to me?  [...]

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Medical Malpractice Insight

Posted on April 9, 2009 by Francis X Acunzo

This coming Wednesday, Megan K. Packard, Executive Vice President of Professional Liability Solutions will be discussing the variables that affect both the cost and the availability of malpractice insurance for those practicing in the aesthetic industry. This Webinar is part of the AT&Technologies series being presented by Aesthetic Trends & Technologies and sponsored by Acara. [...]

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Repetition and Reputation

Posted on April 3, 2009 by Deb Roberts

A common request that comes up in the world advertising and marketing… “I’d like to change up our look… I’m tired of seeing the same thing. Aren’t people going to get bored?” My answer is usually nope! Why? Because consistency is key in branding as well as in business. All you need to do is change your [...]

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Acara Announces its Q2 Webinar Lineup: Sign-up Now

Posted on April 2, 2009 by Francis X Acunzo

We just posted our Q2 Webinar Line-up.  Thirteen educational complimentary Webinars available to spa and healthcare professionals between now and the end of June.  We have an array of marketing, sales, business strategy/development and operations sessions. Last quarter we had over 500 people sign-up for our Webinars.  Join these industry professionals and gain the knowledge and insight [...]

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