Break-even, the New Profit

Posted on February 27, 2009 by Francis X Acunzo

I just wanted to share this comment, I heard the other day, with my readers.  It is a sad statement reflective of our times when business owners are excited about being able to” just pay the bills”.  Luckily, Acara has many clients that are doing better than break-even and have achieved profitability.  So even though break-even might be considered [...]

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The Only Wrong Decision is NO Decision

Posted on February 27, 2009 by Francis X Acunzo

It is difficult to see so many very brilliant people continue to make the wrong decision…no decision.   During difficult times in business it is necessary to make decisions swiftly and precisely.  I wrote a recent post that talked about MedSpa Insanity, drawing from Einstein’s definition, “…doing the same thing over and over again and expecting different results”.  [...]

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10,000 Visits to SpaBusinessMD

Posted on February 27, 2009 by Francis X Acunzo

When I started this blog I thought it would be a nice added benefit for Acara’s clients and business associates to hear more about our thoughts on the Medical Spa Industry and how we view the business of MedSpa.  I never anticipated that we would actually reach thousands of industry professionals in such a short period [...]

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Aesthetic Trends & Technologies – Webinar

Posted on February 19, 2009 by Francis X Acunzo

Aesthetic Trends & Technologies is featuring Acara’s Webinar: Top 10 Reasons Medical Spas Succeed this coming Wednesday, February 25 at 1:00 p.m. EST, 10:00 a.m PST. What creates success?  How can you insure success at your Medical Spa?  I will be discussing the top 10 reasons I have seen Medical Spas succeed.   I speak with [...]

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Opening a MedSpa and the Recession

Posted on February 19, 2009 by Francis X Acunzo

What do Trader Joe’s, Hewlett-Packard, Microsoft, Disney and 16 of the 30 companies that make up the Dow Industrial Average all have in common?  They were all started during a recession or depression. Every week, I am asked, “should I be opening a Medical Spa now, in the middle of this recession?”  From doing my research [...]

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He Who Fails to Plan, Plans to Fail!

Posted on February 16, 2009 by Francis X Acunzo

This old proverb holds very true to this day when it comes to Medical Spa Marketing.  Creating a Marketing Plan is critical to the success of your business. So often, as small business owners and operators, we push off the planning process because we are stuck in the day-to-day grind of our businesses. Don’t fall [...]

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Top MedSpa Service Picks 2009

Posted on February 11, 2009 by Francis X Acunzo

This past week I presented an Acara Webinar to a large group of MedSpa industry professionals.  The topic was my topMedSpa service picks for 2009.  I identified my ”top picks” by first establishing a criteria that each service had to meet which was as follows: High Consumer Demand Minimal Downtime Produce Visible Results Profitable  After reviewing [...]

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Interior Design – No. 1 Blog Hit for the No. 1 Designer

Posted on February 10, 2009 by Francis X Acunzo

I am amazed that SpaBusinessMD’s number one hit from on-line searches is for Spa Interior Design.  Now, needless to say, I believe that our Designer, Pia Prevost is the number 1 Interior Designer/Architect in the spa and medical spa industries.  She has designed many spas, medical spas and medical practices throughout the United States over [...]

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Update on Recent MedSpa Event: $75K

Posted on February 8, 2009 by Francis X Acunzo

I recently posted that an event  planned, marketed and executed by Acara at one of our East Coast locations generated $60K in sales.  I was mistaken, the most recent account of the event puts the total at $75K.  I just wanted to update my readers with the most accurate information. As you have heard me [...]

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Valentines Gift Cards – Top 5 Rules

Posted on February 5, 2009 by Francis X Acunzo

With Valentines Day around the corner I thought it would be helpful for readers to review my November 23 Gift Card post which discusses Gift Card opportunities for Medspas and my top 5 rules for selling gift cards.  Please take a moment to read: Gift Card Opportunities for MedSpas. FXA

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