Comments on: Med Spa Marketing Tip: The Very Un-sexy Plan http://spabusinessmd.com/2008/11/25/med-spa-marketing-tip-the-week/ A Business Resource Cosmetic Medical Practices & Medical Spa Owners, Operators, Physicians & Investors Sat, 28 Jan 2012 14:29:56 +0000 hourly 1 http://wordpress.com/ By: Spa Director http://spabusinessmd.com/2008/11/25/med-spa-marketing-tip-the-week/comment-page-1/#comment-110 Wed, 17 Dec 2008 19:42:14 +0000 http://acaramedspadevelopment.wordpress.com/?p=729#comment-110 You do a great job of breaking down the steps for marketing success. A medical spa is like any other business – it needs a marketing plan to ensure customers are enticed to use your services. Your level-headed approach, when followed, will lead to great rewards.

]]> By: Susan Rubinsky http://spabusinessmd.com/2008/11/25/med-spa-marketing-tip-the-week/comment-page-1/#comment-99 Tue, 25 Nov 2008 15:34:14 +0000 http://acaramedspadevelopment.wordpress.com/?p=729#comment-99 It’s always great to revisit the fundamentals. Some of the biggest problems I see with my client base (both retail medicine and other industries) go back to not following these fundamentals. Here are the two biggies:

1. Big Marketing budget but no plan – these clients spend spend spend and have great reach and frequency but could be doing it so much smarter with a better ROI

2. Big Plans but no budget – this is the worst situation and it seems that startups or small but growing businesses have a difficult time understanding how much you actually need to spend in a marketplace to really reach maximum impact.

If there’s not enough marketing cash to penetrate a market, then the company should not spend any at all.

As Sun Tzu said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

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