FXA Comments on the NYC Luxury Spa Market

Posted on October 23, 2008 by Francis X Acunzo

Recently, I was interviewed by New York Times writer Natasha Singer for an article focused on the number of over-the-top luxury urban spas open or about to open in New York City, “Keeping Up Appearances, No Matter the Dow“.  These are spas that will charge you anywhere from $250 up to $500 for a single service, many of [...]

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Samuel Culbert’s view on Performance Reviews in the Wall Street Journal

Posted on October 20, 2008 by Francis X Acunzo

Samuel Culbert is a noted business consultant, author and professor of management at the UCLA Anderson School of Management in Los Angeles and he recently wrote an article in the Wall Street Journal, “Get Rid of the Performance Review!”. After reading his article, I must say that I agree with him on how the standard [...]

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Medspas Going Green

Posted on October 18, 2008 by Francis X Acunzo

While there are very few green spas in the United States, there are even fewer Green Medical Spas.  As with the spa industry, the medical spa industry is beginning to realize the impact it has on the environment due to the high use of energy, water and waste.  It makes sense that medical spa operators [...]

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Cosmetic Medical Procedures: The New Lipstick?

Posted on October 18, 2008 by Francis X Acunzo

As I have mentioned before, the most common question I am asked by the press, medical spa owners, physicians, medical spa staff and our clients is “how is the economic downturn impacting our industry”?
I have been in the recent past, and continue to be cautiously optimistic about the the impact of a recession on our industry.  In [...]

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Marketing Tip: Ring My Bell

Posted on October 17, 2008 by debraroberts

I have a super simple tip for increasing the leads for your medical spa or aesthetic practice – your phone number.
Having a website is a given for any business – I’m sure we would all agree on that. What may be up for debate is the top priority for your site. The ultimate goal for [...]

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Acara Point of View: New York Medical Esthetics Conference

Posted on October 10, 2008 by debraroberts

Acara recently spoke, exhibited and walked the tradeshow floor at the Medical Aesthetics show in NY. I have to say I was very pleased with the event. The show was well promoted and organized – the turnout on the show floor was great on Sunday and ok on Monday.
From an attendee standpoint, the quality of [...]

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Med Spa Marketing Tip: Email Lists & Dirty Laundry

Posted on October 6, 2008 by debraroberts

Keep your med spa email list clean and stay out of trouble.
A new client recently had the unfortunate experience of receiving a high SPAM complaint % for an email broadcast. The spam report rate was just over 1%, while industry average is around 1 in every 5,000 recipients or 0.05%. The CAN-SPAM act is [...]

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Acara adds Canfield to its Platinium Sponsor List

Posted on October 5, 2008 by Francis X Acunzo

We are very pleased that Canfield has decided to be a Platinium Sponsor of our upcoming one-day educational event, “MedSpa Sales & Marketing to Build Top-Line Success” being held on October 27th in Branford, CT.

Canfield Imaging Systems is the worldwide leader in photographic software and hardware systems for the rapidly growing aesthetic marketplace. With unparalleled [...]

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