Wall Street vs Medspa Main Street

Posted on September 30, 2008 by Francis X Acunzo

The number 1 question that Medical Spa investors, owners and managers are asking right now is “how do the recent events on Wall Street effect me and my business”.  Needless to say, as small business owners we will be impacted by the downturn in the economy and to some degree the volatility of Wall Street. Clearly [...]

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Acara Announces the Platinum Sponsors for its 1-Day Seminar

Posted on September 20, 2008 by Francis X Acunzo

Acara is pleased to announce that its 1-day seminar being held this October 27th, How to Market & Sell Medical Spa Services for Top-Line Success is being sponsored by 3 industry leaders: Sciton, Robard and the Medical Spa Society. Sciton Inc is a cosmetic medical device company formed in 1997 to provide advanced lasers and light [...]

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Meet Acara at the Medical Aesthetics Conference Sept. 21-22 at Booth #311

Posted on September 20, 2008 by Deb Roberts

Acara’s CEO, Francis Acunzo is the featured speaker at the following sessions… How to Stand Out in a Competitive World Sunday, September 21 at 1:30 PM- 2:30 PM Room 1E09 Industry leader Francis Acunzo will review the increasingly competitive environment, providing insight into the direct and indirect competitors that compete for market share within the [...]

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Med Spa Marketing Tip of the Week

Posted on September 20, 2008 by Deb Roberts

Title Tags for Online Lead Generation How do most of your potential clients find you? If you are tracking your leads then you probably realize that the internet is one of your top lead generation sources. Two methods for driving more traffic to your site are Natural or Organic Search Engine Optimization (SEO) and another [...]

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Acara Announces “Marketing & Selling Medical Spa Services” a 1-Day Seminar in CT

Posted on September 14, 2008 by Francis X Acunzo

On October 27th, in Branford, CT we will be holding a 1-day Seminar on Marketing and Selling Medical Spa Services for Top-line Success.  I’ve added a tab (see above) to this blog listing Acara Seminars and our website provides all the details for registration. Physicians, medspa owners, nurses, medspa managers, sales consultants, and all industry [...]

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Acara Marketing Tip of the Week

Posted on September 14, 2008 by Deb Roberts

Before and After Pictures Sell Your Med Spa … A picture is worth a thousand words and Seeing is believing. Apply these ideas to the marketing and advertising of your medical spa or cosmetic practice. Statistics show that people have greater recall with pictures versus words. When I say “pictures”, I mean Before and After [...]

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Medical Spa Marketing Tip of the Week

Posted on September 7, 2008 by Deb Roberts

Lead Capture… Most of the time, business people think of marketing as advertising. While this is true, it’s only part of the picture. Marketing includes an array of activities of establishing and promoting your brand (getting the word out), plus capturing the responses to your promotions. Whether you are promoting your business using Public Relations, [...]

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Marketing Tips of the Week

Posted on September 4, 2008 by Francis X Acunzo

Deb Roberts, Acara’s VP Marketing will be writing a weekly MedSpa Marketing Tip.  You should check back frequently to receive your weekly dose of marketing expertise from the person who has created marketing plans and programs for over 60 locations throughout the country. FXA

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Smartlipo Pioneers to Hold Smartlipo & Liposuction Training in NYC

Posted on September 4, 2008 by Francis X Acunzo

This country’s pioneers in Smartlipo, Bruce Katz MD and Michael Bruck MD of JUVA Skin & Laser Center located in NYC will be conducting a 2-day physician training for Smartlipo and Liposuction on October 18-19.  I have known Dr. Katz since 1998 at which time I worked with him and his team to develop and open [...]

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